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first pencil

By now, hopefully you are starting to see past the flashy advertising, designed to appeal to your senses, implanting the expectation that you will get a low price on the car that you are … ahem… “hot and horny for”. However, many people don’t know this and they don’t prepare. And this is where they get their first sucker punch.

The first price that the dealership offers is usually much higher than expected. As in the full price of the vehicle without any discounts. This price is known as “Full Pop”. The reason they do this is so that the negotiations begin at their higher price, and create a fear of loss within the customer.